HBL Associates is a civil and structural engineering consultancy with an impressive depth of knowledge and experience. Also impressive, according to director Liam Massey, is the companyโs capacity to scale โ both for the growth of their business and employees, and for the size of their projects.
Massey started as a trainee technician and worked his way up to director.
โHBL Associates has been going for nearly 30 years, expanding organically over that time to employ twenty-two staff,โ Liam says.
โOur clients range from private individuals and small businesses up to FTSE 100 companies. Itโs quite a broad spectrum we work on.โ
As a growing consulting engineering business, the question for HBL became how to keep progressing without losing flexibility with staff and client growth.
Time is (not) on our side
โThree of us became associate directors at the same time,โ Massey says.
โThat kickstarted the look at Total Synergy as we wanted to find better ways to run the practice and project management, which, until then, involved a lot of spreadsheets in various locations.
โSpreadsheets mean thereโs a large possibility of error and a lot of time went into keeping these spreadsheets up to date. With the manual input there was always the possibility that certain stages in the construction process might have invoicing delayed, for example.
โThe problem is that spreadsheets donโt scale with the business,โ he says.
โThese were Excel spreadsheets that weโd created years ago and added to, and added to, when we needed to record more things. The spreadsheet system was kicking out information that was helpful, but it wasnโt the full picture the business needed. We had to take a step back and consider what additional information we needed to be able to keep the business growing.โ
Time to step back and see the bigger picture
โWe were just waiting for the right solution, essentially. We recognised that software like Synergy would give a certain amount of time back,โ Massey says.
โYou can track business and projects a lot more easily with Synergy. Even though weโve got very different sizes of contracts, we can now keep a track of them all in a single, central location.
โ[The old spreadsheet system] was quite limited in what it produced because it relied on us adding to them as we went along. Whereas the joy of working with software like Synergy is that youโve gone out into the [architectural, engineering, and construction design] AEC industry and asked what we need. Youโve incorporated that into Synergy and it feels like it is designed for our specific needs. Weโre getting information that we now see we need, but we might not have realised previously. Itโs certainly a massive value added in being able to look at the business as a whole.โ
In it for the engineering, not the spreadsheets
HBL Associates is a consultancy with a passion for engineering at its heart. Juggling spreadsheets and labouring over data input was costing engineering time. Asked what he loves most about his work, Liam says itโs the satisfaction of seeing your innovative solutions being constructed.
โWhen you get a tricky engineering scenario, you sit down and think about how it has to be constructed and then at the end of the project you take a step back and you look at your creation,โ he says.
โIf you look at [the amount of time] saved with Synergy, Iโd say itโs probably ten percent, overall, per engineer. If you just add up the number of hours that you stage a projectโฆ I mean, every single engineerโs finding Synergy a lot easier to work with.โ
If we take Liamโs advice and look at his estimation of time saved using industry-specific business and project management software (ten percent of time for every engineer), we can start to get a feel for the amount of time HBL Associates has been able to win back.
If eleven of HBLโs employees out of twenty-two are engineers, and we average their billable time to be 40 hours per week โ some will work more, and some less โ then the sums turn out the frightening equations below.
11 (engineers) x 40 (hours per week) = 440 engineering hours per week โ 10% of 440 is 44 (hours per week saved)โฆ Thatโs a staff cost to the business of more than 1 engineer. Full time. Working on administration.
Weโve certainly simplified this in order to demonstrate the point, but whichever way you look at it, those saved hours can be immediately redeployed on billable project delivery work.
A good business and project management software solution can give you that time back to spend on the work that you actually love.
Scalable success โ the forest and the trees
Liam Massey has always been clear that HBLโs management software needed to be scalable, both in terms of the size of the business itself and the scope of their projects.
โWeโve taken Synergy on board at this stage to improve our structure around tracking and billing project delivery work,โ he says.
โThe next step is to grow with the software and tap into all the additional functionality around document management and project collaborationโ.
HBL is a prime example of how a scalable, cloud project and business management software, used well, can help a growing AEC business become more effective and efficient. That efficiency gives the business more time to be responsive to growth, and the team more time to work on what theyโre passionate about โ engineering.



