More time to grow โ€” how HBL Associates use Synergy to stay nimble

How does a growing consulting engineering business keep progressing without losing their responsiveness to staff and client growth? We ask HBL Associatesโ€™ Liam Massey how they used Synergy to save an average eight admin hours a day.

HBL Associates is a civil and structural engineering consultancy with an impressive depth of knowledge and experience. Also impressive, according to director Liam Massey, is the companyโ€™s capacity to scale โ€” both for the growth of their business and employees, and for the size of their projects.

Massey started as a trainee technician and worked his way up to director.

โ€œHBL Associates has been going for nearly 30 years, expanding organically over that time to employ twenty-two staff,โ€ Liam says.

โ€œOur clients range from private individuals and small businesses up to FTSE 100 companies. Itโ€™s quite a broad spectrum we work on.โ€

As a growing consulting engineering business, the question for HBL became how to keep progressing without losing flexibility with staff and client growth.

Time is (not) on our side

โ€œThree of us became associate directors at the same time,โ€ Massey says.

โ€œThat kickstarted the look at Total Synergy as we wanted to find better ways to run the practice and project management, which, until then, involved a lot of spreadsheets in various locations.

โ€œSpreadsheets mean thereโ€™s a large possibility of error and a lot of time went into keeping these spreadsheets up to date. With the manual input there was always the possibility that certain stages in the construction process might have invoicing delayed, for example.

โ€œThe problem is that spreadsheets donโ€™t scale with the business,โ€ he says.

โ€œThese were Excel spreadsheets that weโ€™d created years ago and added to, and added to, when we needed to record more things. The spreadsheet system was kicking out information that was helpful, but it wasnโ€™t the full picture the business needed. We had to take a step back and consider what additional information we needed to be able to keep the business growing.โ€

Time to step back and see the bigger picture

โ€œWe were just waiting for the right solution, essentially. We recognised that software like Synergy would give a certain amount of time back,โ€ Massey says.

โ€œYou can track business and projects a lot more easily with Synergy. Even though weโ€™ve got very different sizes of contracts, we can now keep a track of them all in a single, central location.

โ€œ[The old spreadsheet system] was quite limited in what it produced because it relied on us adding to them as we went along. Whereas the joy of working with software like Synergy is that youโ€™ve gone out into the [architectural, engineering, and construction design] AEC industry and asked what we need. Youโ€™ve incorporated that into Synergy and it feels like it is designed for our specific needs. Weโ€™re getting information that we now see we need, but we might not have realised previously. Itโ€™s certainly a massive value added in being able to look at the business as a whole.โ€

In it for the engineering, not the spreadsheets

HBL Associates is a consultancy with a passion for engineering at its heart. Juggling spreadsheets and labouring over data input was costing engineering time. Asked what he loves most about his work, Liam says itโ€™s the satisfaction of seeing your innovative solutions being constructed.

โ€œWhen you get a tricky engineering scenario, you sit down and think about how it has to be constructed and then at the end of the project you take a step back and you look at your creation,โ€ he says.

โ€œIf you look at [the amount of time] saved with Synergy, Iโ€™d say itโ€™s probably ten percent, overall, per engineer. If you just add up the number of hours that you stage a projectโ€ฆ I mean, every single engineerโ€™s finding Synergy a lot easier to work with.โ€

If we take Liamโ€™s advice and look at his estimation of time saved using industry-specific business and project management software (ten percent of time for every engineer), we can start to get a feel for the amount of time HBL Associates has been able to win back.

If eleven of HBLโ€™s employees out of twenty-two are engineers, and we average their billable time to be 40 hours per week โ€” some will work more, and some less โ€” then the sums turn out the frightening equations below.

11 (engineers) x 40 (hours per week) = 440 engineering hours per week โ†’ 10% of 440 is 44 (hours per week saved)โ€ฆ Thatโ€™s a staff cost to the business of more than 1 engineer. Full time. Working on administration.

Weโ€™ve certainly simplified this in order to demonstrate the point, but whichever way you look at it, those saved hours can be immediately redeployed on billable project delivery work.

A good business and project management software solution can give you that time back to spend on the work that you actually love.

Scalable success โ€” the forest and the trees

Liam Massey has always been clear that HBLโ€™s management software needed to be scalable, both in terms of the size of the business itself and the scope of their projects.

โ€œWeโ€™ve taken Synergy on board at this stage to improve our structure around tracking and billing project delivery work,โ€ he says.

โ€œThe next step is to grow with the software and tap into all the additional functionality around document management and project collaborationโ€.

HBL is a prime example of how a scalable, cloud project and business management software, used well, can help a growing AEC business become more effective and efficient. That efficiency gives the business more time to be responsive to growth, and the team more time to work on what theyโ€™re passionate about โ€“ engineering.

More To Explore

Total Synergy Logo
Why Total Synergy?

Simplify Product Delivery

Free Your Team to Focus On What They Do Best: Delivering Great Projects

Reduce Project Risk

Reduce Project Risk with Real-Time Financial Insights.

Win the Right Projects

Win Projects That Drive Profit and Avoid the Ones That Donโ€™t.

Receive 24/7 Support

Expert A&E-Focused Support Whenever You Need It.
Solutions

Produce Budgets & Quotes

Make budgeting and quoting easier, more accurate, and less stressful.

Manage Projects

Stay organized, on time, and on budget with tools that drive project profitability and efficiency.

Track Time

Track time effortlessly, stay on budget, and improve billing accuracy at every project phase.

Allocate Resources

Easily see whoโ€™s working on what, their availability, and how to best balance workloads.

Process Invoices

Get invoices out faster, reduce delays, and keep cash flowing with clear project finances.

Track Finances

Make budgeting and quoting easier, more accurate, and less stressful.

Decide with Data

Make smarter decisions with real-time dashboards and reports.

Forecast Revenue

Gain crystal-clear visibility into your future revenue, project profitability, and resource needs.

Apply Document Control

Centralize your project information for seamless collaboration, better control, and fewer headaches.

Use Cases

By Practice

Architecture

Deliver Your Best Designs with Project Management Built for Architects

Engineering

Manage Engineering Projects with Precision and Clarity

By Role

Business Owner

Run a Smarter Practice with Less Stress

Finance Leader

Take Charge of Your Firmโ€™s Financial Future with Confidence

Project Manager

Lead Projects Without the Stress

Operations

Simplify Your Operations for Unmatched Efficiency

Resources

Blog

Customer Stories

Webinars & Events

Guides

Videos

Integrations

Customer Support

About

About Us

Careers

Partners

Contact Us

Log In

Book a demo