Review sites have sprung up over the last 10 years for the software you use every day in your business. The opinions of others — strangers — play an increasingly influential role in how you make buying decisions. Here’s why you should read and write reviews.
Microsoft’s Phil Sorgen interviews Total Synergy CEO Scott Osborne on stage at the Australian Partner Conference about how a shift from sales to digital marketing focus has changed the way the company acquires and retains customers.
Recruiting high performers and maintaining employee engagement in the workplace are key determinants of success for a modern-day company. This relies on the implementation of a business strategy that is employee-focused and a company culture that is engaging.
Social communication has become a way of life for many people. Enterprise businesses are increasingly realising social media-style communications is an effective way of communicating inside an organisation. SMEs, though, don’t necessarily see the value in this type of system, or don’t have the resources to research and plan an implementation adequately. We did it at Total Synergy. Here’s how it went.
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