Communicating your value to win more business – Webinar

As the industry gets more competitive and external economic factors put pressure on businesses, it’s critical to ensure you have a successful communications strategy to present your work, build confidence in presenting your message and win more business.

This webinar will cover:

  • Why architects and other design professionals often don’t have the necessary skills to communicate their value
  • The three main tenets that underpin a great communications strategy
  • How design professionals can enhance their comms skills across six common scenarios (awards, conflict, pitching, clients, the public and publishing)




Sally McLeland
Head of Customer Operations
Total Synergy

Sally recently joined Total Synergy as Head of Customer Operations. She is a Customer Success leader with a track record of delivering SaaS implementations in ANZ and North America. She understands how to accelerate time to value for SaaS platforms while solving real customer problems. Prior to working in SaaS organisations, Sally worked on large scale CRM implementations and was Director and Founder of a mobile app agency. With a a background in change management, project management, enterprise account management, and finance, she brings interesting ideas and concepts to commercial conversations.


Rachael Bernstone
Business & Comms Advisor to Architects
Sounds Like Design

Rachael Bernstone is a business advisor; an advocate for good design in the wider community; and a journalist and editor. She has specialised in communicating about architecture and sustainable design since 2002. With a Bachelor of Arts (Journalism) (RMIT, 1992) and a Masters in Architecture History and Theory (UNSW, 2002), Rachael was awarded a Churchill Fellowship to study Sustainable and Affordable Housing in the UK, Finland, Sweden and the USA in 2003.  Rachael founded Sounds Like Design in 2016 to promote conversations about the value of architecture, and to plug the gap in architects’ knowledge about business and strategy. Now she provides one-on-one consulting to architect practice owners, principals and directors – and CPD courses and workshops to architects at every level of practice – around Australia and globally.

Saneia Norton
Director, Saneia Norton Design & Communications
Saneia Norton Design Communication

Public servant turned entrepreneur, Saneia Norton is a registered landscape architect and design communication specialist. At the NSW Government Architect’s Office she delivered public domain projects from Circular Quay to Broken Hill until a series of mid-career speed bumps became the catalyst for reinvention. Saneia left behind the cubicles and cardigans of government to launch design communication company SNDC, which empowers designers to become stronger communicators. Since 2016, Saneia has empowered hundreds of design professionals including directors, project leaders and recent graduates from leading design studios across Australia. She takes great satisfaction in helping designers wield words as powerfully as images, build confidence presenting work and move beyond long-held scars of brutal design juries. Saneia hosts the podcast Dig Beneath Design, sharing the best communication tips from top designers. She works part time at Tyrrell Studio, a multidisciplinary design studio in Manly.

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