Tripled Revenue in 5 Years: How URPS Scaled Smarter with Total Synergy

URPS has grown significantly over the last five years, tripling revenue and expanding into multiple Australian states. But growth brought complexity. Managing dozens of staff, hundreds of projects, and large volumes of time entries each month pushed their administrative systems to the limit.

Before URPS Adopted Total Synergy

• Invoices were manually drafted and reviewed with handwritten edits on printed reports.
• Time tracking was inconsistent and often lacked context, leading to lost revenue and client pushback.
• Project reporting required emailing internal teams, waiting for replies, and manually compiling spreadsheets.
• Hundreds of draft invoices were created each cycle, requiring consultant review and feedback before they could be issued.
• Inefficiencies across these workflows made it difficult to scale.

URPS knew they needed to scale smarter. That meant better visibility into time, margins, and operations across offices.

“There’s big opportunity for us to be more profitable, and Total Synergy is part of how we get there.” —Matthew King, Managing Director at URPS

What Total Synergy Makes Possible

With Total Synergy, URPS now runs all core operational processes in one place, from time tracking and project management to invoicing and sector reporting.

Invoicing That Scales

Invoicing is now fully digital, eliminating the need for printed drafts and handwritten markups. Admin no longer waits on consultant reviews for every invoice, and billing cycles are faster and more reliable.

Smarter Time Data

Consultants are being trained to enter time accurately and with context. This reduces the back-and-forth during billing and gives leadership a clear view into project cost recovery and staff productivity.

On-Demand Visibility

Management can pull live reports by client, team, or sector without delay. Leadership no longer waits on manual reporting, and strategic decisions are backed by real-time data.

Better Cross-Office Collaboration

With a unified system, URPS has a clear view of active projects across all offices. This makes resource sharing, project tracking, and team coordination easier than ever.

Informed Sector Strategy

Total Synergy’s tracking tools support go-to-market planning, helping the team target sectors more effectively, and tailor their pitch strategies by region.

“The transparency Total Synergy provides is good. Clients can see exactly what’s been done.”  —Matthew King, Managing Director at URPS

3x Growth, Backed by Smarter Systems

URPS has tripled revenue in five years, and that growth isn’t just financial. The team has expanded its presence in Melbourne and Perth, built a strong national brand, and made significant hires across consulting and leadership.

The Adelaide HQ now serves as the operational and cultural hub. Junior staff are trained there and sent into new markets, ensuring the firm’s values scale alongside the business.

Total Synergy’s Role in Enabling this Growth

• Senior leaders now save hours each week that were previously spent chasing time data or reviewing invoices.
• Real-time reporting helps guide business development and growth strategies.
• Clean, consistent time records improve project transparency and strengthen client trust.
• A unified platform improves visibility and coordination across all office locations.

“Systems don’t run themselves. The more you invest in using them right, the more valuable they become.” —Matthew King, Managing Director at URPS

Featured Project

Adelaide Aquatic Centre

The centre features extensive indoor and outdoor pool areas, water slides, splash zones and lawned recreation spaces, as well as gym and fitness facilities and spa/sauna/steam room. It will be powered using 100% renewable energy.

URPS added value by determining a clear approval strategy from the outset, effectively mitigating risks and leveraging the strengths of our multidisciplinary team.

A Code Amendment was prepared to ensure the Code policies promote the objectives of protecting the Adelaide Park Lands while providing the policy framework for the development of a new State community facility. The Code Amendment process required particularly skilled drafting and comprehensive community engagement.