These Partner Branding Guidelines are designed for Synergy’s Partner ecosystem. The Synergy Partner logo was developed to help companies communicate their alliance with Total Synergy in a clear and compelling way and establish brand unity with Total Synergy Partners around the world. We have defined a few rules for how our brand identity should be applied in different scenarios.
The partner logo and the Synergy Partner logo should always be divided by a line. When the logos are placed horizontally, the line should be vertical. When the logos are placed vertically, the line should be horizontal.
Partner positive horizontal
Partner negative horizontal
Partner positive vertical
Partner negative vertical
For best possible contrast, use the positive version with a black line on white and bright backgrounds. On darker backgrounds, use the negative version, with a white line. The “Partner logo” graphic is only provided as a placeholder logo.
Every instance of the logo should be hyperlinked to: https://totalsynergy.com
If you have been successful in achieving our Bronze Partner status, the following logos are to be used in place of the generic Synergy Partner logo.
Bronze positive horizontal
Bronze negative horizontal
Bronze positive vertical
Bronze negative vertical
If you have been successful in achieving our Silver Partner status, the following logos are to be used in place of the generic Synergy Partner logo.
Silver positive horizontal
Silver negative horizontal
Silver positive vertical
Silver negative vertical
If you have been successful in achieving our Gold Partner status, the following logos are to be used in place of the generic Synergy Partner logo.
Gold positive horizontal
Gold negative horizontal
Gold positive vertical
Gold negative vertical
The space between elements is equal to the height of the lowercase “p” in the partner word mark. When adding your logo to the partner lockup you should follow the examples below. Spacing and placement needs to be adhered to, this creates global consistency.
To maximise its visual presence, the logo requires a surrounding area clear of any other graphic elements or text. The word mark needs a generous amount of space around it. The height of the “p” in the word partner is the module used to measure clear space.
Height = 80px
All logo assets can be downloaded from the link below. The package includes positive and negative versions of each logo. Use these files to add your brand logo to the co-branded logo. File types include transparent PNGs and SVGs.
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