For over 85 years, Alexander Symonds has been delivering high-quality land survey solutions for homeowners, private companies and government organisations across Australia. Dedicated to excellence and innovation, the company has over 140 staff and 5 offices nationally. Alexander Symonds tailor their services to the individual needs of thousands of projects that range in length from 3 hours, to 20 years.

Number of staff

Adelaide, Australia


Synergy product

Alexander Symonds manages more than 140 field-working staff and thousands of projects with one platform


  • Getting more than 140 staff who work mainly in the field to enter their timesheets and track their expenses
  • Finding a management system that could deal with projects ranging in time from 3 hours to 20 years
  • Different business software systems that wouldn’t talk to each other creating days of exhausting, manual admin work
  • Outgrowing old systems and finding a software that will grow with an expanding business into the future


  • Total Synergy built the Fieldbook app to interface with Synergy — specifically for staff working in the field to enter timesheets, expenses, and consumables while they’re there
  • Synergy is AEC-specific software that understands the needs of a project-based business and enables you to track the health of your projects no matter how long (or short) they run
  • Synergy software’s many integrations, add-ons, and flexible APIs allow you to connect the software you already use, like MYOB, SharePoint, Xero, MailManager, and anything else you need
  • Synergy software releases an average of one update per month — we’re continually improving and adding features in line with our industry and client needs. Always.

Abbey Scott

After being the receptionist at Alexander Symonds for 13 years, Abbey has stepped into a project coordinator role.

“We wanted something really simple, so everyone in the field could use it really easily and really quickly. Total Synergy gave it to us with the Fieldbook app for Synergy — and it was really great!”

Alexander Symonds Surveying Consultants was not born yesterday. Not even close. Founded in 1932 in Adelaide, Australia, Alexander Symonds has spent decades growing, expanding, and perfecting. Maturing, if you like, like a fine wine from the nearby Barossa Valley. An excellent, cultivated drop that’s now robust enough to employ over 140 staff, no less. With notes of a headcount over 140 and hints of a project portfolio in the thousands, we’ll cheers to that!

We spoke with Abbey Scott, who is one of the project managers for the company’s minor land divisions, and she said, “We do major infrastructure, we do mines, dams, movie sets, we do fencing, and land divisions. Anything you can measure; we can survey it.” Cheers again!

Abbey also managed Alexander Symonds implementation of Synergy. And it’s that sort of right-thinking, good taste that gave another reason to raise our glass. That, and get her to divulge the details of their journey with Synergy software.

Abbey explained that when she started with the surveying firm (an impressive 15 years ago), they created a business management software system for themselves.

“We had created the old system in-house, so it was more about inputting projects and then entering timesheets, costs and consumables. There was no real project management in that system and hardly any reporting — we just outgrew it … by a lot.”

“there were about 50 employees — now we have a lot more surveyors and a lot more field assistants. We have a bigger planning team dealing with our land divisions and offer a more vertically intergrated service. The growth has been to support our expanded service offerings, which include not just our traditional surveying, but expansion into GIS, Aerial Drone Mapping, Underground Service Location and 3D Laser Scanning. We’ve also grown our footprint into regional areas covering South Australia and Western Victoria,

Greater volume of projects, more people, dispersed over a great distance, with multiple offices. Again, impressive. But also challenging in terms of business and project management. Especially when you consider that for most staff members, work happens in the field, not in the office. If we’re talking about Alexander Symonds people, in the words of Haley Joel Osment, “they’re everywhere!”



For Alexander Symonds, the benefits to migrate to Synergy cloud software were enormous. Staff access from anywhere for their admin and timesheets, integrations with the software they use and developer APIs for any software they might come to need, and an industry-specific understanding of their particular software needs, to name a few.

“We had so many systems that just didn’t talk to each other — it was a nightmare. With Synergy we know that if we do find a piece of software that we might need — for, let’s say, safety checklists — that we can actually engage Synergy to create a connector. Just knowing we can do that is really beneficial for us too.”

“When we were researching all the new project management systems, Synergy was by far the most suitable for us, we knew that,” said Abbey, “I did look at two other, generic systems pretty in-depth — I realized neither of them are being worked on, they’re not being updated, they’re not being developed — I figured, if we were going to go with something like that, we’d be in the same situation in a couple of years. We’d just outgrow them.”

The agility of Synergy software and the dedication of the company to the need of built environment practices was crystalised for Alexander Symonds when Total Synergy consulted with them, and other surveyors, to build the Fieldbook app. The app was built to meet the specific needs of field-working staff and its development was a continual consultation process with the industry.

Asked about the benefits that Alexander Symonds were seeing the Fieldbook app, Abbey was very clear. “The fact that it actually syncs with Synergy and that you can access all your projects, without having to manually enter project numbers and search for things. The ability to put in time for the field party leader and the field assistant via the app. Recording consumables while on site — things like car mileage, expenses, pegs and pick kits. And they’re all really easy to do in Fieldbook … They even put the link for Google Maps in, which is great for getting to site.”

“The Fieldbook interface is really simple too, which is exactly what we wanted. I think people love making things complicated and adding all these features and sometimes that’s great, but we wanted something simple, so everyone could use it really easily and really quickly.”


For Alexander Symonds, Synergy software provided the industry-specific, agile, integrated solution they needed to run their business now, and into the future, with confidence. If the true degree to which Synergy answers the specific needs of AEC businesses wasn’t clear enough, Abbey explained that their attendance at a Synergy Roadshow made it undeniable.

“When we attended the roadshow, there were about 40 other companies present and many were our own existing clients. Architects and Engineers – all using Synergy. It was a room full of our people!”






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