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Behind RIBA’s Guerrilla Tactics — Winning business and creating opportunities

Behind RIBA’s Guerrilla Tactics — Winning business and creating opportunities

November 22nd, 2019

If we have an event that needs to be rocked by a top-shelf wingman, we make a point of sending in our EMEA regional manager, Damiaan van Zanen. That’s exactly what we did for RIBA’s Guerrilla Tactics conference and CPD day in London on November 5 and 6. Understanding the Developer mindset: Winning Business and Creating Opportunities was the theme of the two-day event, and Damiaan gave us the inside story of the sell-out industry gathering.


The Royal Institute of British Architects was absolutely packed — 250 architects creating such a great buzz! It was very clear that managers and owners of architecture practices are really keen to build skills to run their businesses better. The prospect of understanding how to work with or as property developers, to expand on their offering as built environment design professionals, was clearly highly appealing.

Coffee breaks and lunch provided great networking opportunities for everyone. The Synergy team had some great conversations with practitioners who were keen to take control of their business and were clearly energized by the day’s theme.

There was a feeling in the air that everyone was ready and eager to play a wider role in initiating and delivering built environment projects, and do it well.

Behind RIBA’s Guerrilla Tactics — Winning business and creating opportunities

Day 2: CPD DAY

With roughly 150 of the attendees from day one, and a raft of about 100 new attendees, the day was packed again. Being a CPD day, day two was a slightly different format that meant things were broken up into smaller sessions, with a choice of topics to suit your interest.

We particularly enjoyed the following:  

The whole event was a huge success and one we were proud to be a part of. It was really great to see that people were so interested in the content they paid for and that some even had their whole practice watching the first day via live stream — an excellent initiative from RIBA.

It was really exciting to be able to have relevant, meaningful conversations that linked back to all of the content attendees were consuming in the sessions moments before. Congratulations to RIBA on a sterling event!

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